Our history
Since 2023, we’ve been flipping the script on what period and leak-proof underwear can do—and we’re just getting started. Dae Undies is redefining how people tackle periods and leaks with confidence and comfort. From the streets of Amsterdam to becoming a global go-to, we’ve already made waves in the world of sustainable, reusable underwear. With over 10,000 happy customers and counting, we’re here to deliver game-changing solutions for everyday life.
our purpose
At Dae Undies, we design ultra-comfortable, absorbent essentials to support you at every stage of life — from period underwear and apparel for adults, to teen-friendly options for first and early cycles, to incontinence underwear designed for bladder leaks. But we’re more than just products — we’re on a mission to make a difference. Through our giveback programs and initiatives, every purchase helps empower individuals by improving access to essential period products. Together, we’re creating a world where every body feels confident and supported.
we’re committed to accessibility
Community
At Dae Undies, we’re dedicated to making period products more accessible to our community through initiatives like Dae Cares and our giveback programs.
Products
Every Dae Undies product is rigorously tested for safety and performance, staying true to our mission of making periods comfortable and stress-free for everyone.
Digital experience
We’re committed to providing an inclusive digital experience at Dae Undies. Our website is designed to meet accessibility standards, ensuring everyone can easily navigate, shop, and connect with our brand.
Our environmental commitment
At Dae Undies, we craft reusable period underwear to help cut down on plastic waste from disposables. Our products are designed with care, combining safety, comfort, and sustainability. By choosing Dae, you’re not just making a smart choice for yourself — you’re making a thoughtful choice for the planet. Live confidently, live responsibly.